The frozen food market has grown in recent years thanks to a boom in the number and variety of frozen meals, ingredients and products on offer. From delicious ready meals, fruit and vegetables to meat, desserts, ice cream and the growing market for frozen pet food, more consumers are turning to frozen products which make it quick and easy to create their favourite meals at home.
Frozen food has been seen an increase in popularity, with a growing number of people wanting to do fewer – but bigger – shopping trips appreciating its convenience and the longer shelf-life of frozen products. Customers want fast access to their favourite brands and ingredients with minimum fuss, which puts impulse buying at the top of the agenda. Shoppers have got used to being able to grab their favourite foods and go, whether they are frozen or not. So, when it comes to creating eye-catching frozen food displays that encourage browsing and impulse buys, glass lid chest freezers should be part of your merchandising environment.
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